From Walmart acquiring an adtech company, more AI-powered shopping experiences, and new creative formats, this week’s news shows that commerce media networks are pushing beyond sponsored products.
Here are this week’s six stories worth watching.
1. Walmart closes its Vibe.co acquisition
Walmart officially completed its acquisition of Vibe.co, giving its advertising arm, Walmart Connect, another foothold in streaming.
The move strengthens Walmart’s ability to connect retail data with streaming TV inventory, accelerating its ambition to compete more directly with Amazon and others in the race for full-funnel advertising budgets.
