This week’s standout ads span the full range of emotions, from Budweiser and Erling Haaland building World Cup fever to Disney making an aspiring animator’s dream come true.
Skittles went surreal, while Chivas Regal found a playful reason to sit down with a board game and a whisky. Claire’s is trying to win over Gen Alpha girls for its comeback, and Allstate brings back its Mayhem character.
Our Most Effective Ad of the Week, in partnership with EDO, builds excitement for summer nights.
Claire’s | “A Girl SMR at Claire’s”
Troubled retailer Claire’s is aiming for another comeback, with a new brand mission that celebrates girlhood.
