Dr. Squatch | “Dr. Squatch’s Foundation for Odor eXcellence”
Megan Fox is head professor at The Dr. Squatch Foundation for Odor Excellence (or The F.O.X. for short), educating male students on the need for natural personal care products. Armed with a riding crop and a sharp tongue, she instructs the assembled young men to “whip out your sticks”. Cue an awkward misunderstanding and a lecture from Prof. Fox on the benefits of Dr. Squatch’s all-natural deodorant.
Liquid Death x Pop-Tarts | “Pop-Tarts Carnage”
Liquid Death’s latest offbeat collab is with Pop-Tarts to launch a limited-edition, low-sugar black iced tea that tastes like a Frosted Strawberry Pop-Tart. The accompanying spot is a blast of energy, featuring bored adults gleefully regressing back to childhood, set to a crunching speed metal soundtrack and complete with a mini homage to classic 80s teen-flick Stand By Me.
Peloton | “Let Yourself Go”
The first non-athlete to feature in a Peloton campaign, Heated Rivalry star Hudson Williams works out at the gym in this steamy 60-second spot celebrating the joys of movement. Williams busts some moves to David Bowie’s Fame in tight-fitting, gleaming white athletic apparel, before being put through his paces by Peloton instructors Tunde Oyeneyin and Adrian Williams.
Kotex | “You Asked, We Heard” by Gut Miami
A new campaign from the menstrual hygiene brand that wittily celebrates the power of word-of-mouth and small acts of solidarity between women, from little words of reassurance to shared thoughts on the frustrations of inferior feminine care products. The one-minute short reaches a crescendo of dissenting voices as, in the words of director Camila Zapiola, “more women join in this shared realization that it’s 2026, we have self-driving cars, but most pads still suck.”
