Dos Equis’ Most Interesting Man in the World is back from retirement, and he’s thirsty for adventure.
Meanwhile, Taco Bell is serving Baja Blast in champagne flutes, because who says you can’t feel luxurious in a drive-thru? And in perhaps the most delightfully twisted campaign of the week, Jet-Puffed tortures adorable marshmallow characters.
Elsewhere, Babybel leans into its small status with miniature vinyl records, Panda Express tugs heartstrings with a Lunar New Year animation, and Hershey’s returns to the spotlight just in time for Olympic gold.
Plus, our Most Effective Ad of the Week, in partnership with EDO, shows how AI can improve family trips.
Dos Equis | “At Long Last, He’s Back” by LePub
Dos Equis lured The Most Interesting Man in the World out of retirement, which had been decidedly uninteresting, after 10 years. With help from the beer brand, he’s reignited his spark and returns for a new round of epic adventures to inspire the next generation to “Stay Thirsty.”
Taco Bell | “Laps of Luxury” by Deutsch
To launch its new value menu, Taco Bell turned the drive-thru into fine-dining theater. The immersive, multi-course tasting experience comes complete with silver cloches, a string quartet, and champagne flutes filled with Baja Blast, proving you don’t need white tablecloths to feel fancy.
Jet-Puffed | “Love ‘Em to Death” by Gut
Marshmallow brand Jet-Puffed unveiled its first-ever creative platform in its 70-year history. It’s a dark, absurd take on the insight that marshmallows were made to suffer for the pleasure of others. Don’t get too attached to the cute marshmallow characters, which undergo all types of torture and even death to satisfy snackers.
