NBC is galloping towards its centennial, and it’s using the Kentucky Derby for its latest NBC100 promo.
Dubbed “Summer on NBC,” the latest 30-second promo highlights the network’s live programming and appointment viewing, showcasing its summer slate of competition shows and tentpole traditions.
The promo—which airs during the Kentucky Derby on May 2 on NBC and Peacock and will be featured across linear, digital, social, and streaming—celebrates live moments across entertainment, news, and sports. It is spotlighted by key NBC summer programs such as America’s Got Talent, MLB, American Ninja Warrior, Macy’s 4th of July Fireworks, the Summer Olympics, and more.
