A trophy at Cannes Lions, advertising’s most prestigious awards, can change the course of a career or business.
This year, at a time when AI is reshaping how ads get made, the work predicted to win shares a common thread: human feeling and craft are elevated above technological innovation.
Many of the most celebrated campaigns, including two from AI brands themselves, won people over by focusing on storytelling and emotion rather than spectacle.
ADWEEK asked creative leaders to pick the work that deserves to win at Cannes this year. From a lo-fi video game to darkly funny musicals to meta movie marketing, here are their selections.
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