More than half (52%) of Americans don’t know what a 529 plan is, the tax-advantaged savings accounts that parents can use to save for their kids college educations, a recent survey from Edward Jones/Morning Consult found.
Many would see that knowledge gap as a shame. For Jill Cress, it’s an opportunity.
Cress is the new chief marketing officer of Babylist, the infant registry with 10 million users, including more than half of America’s first-time parents. Only weeks into the job, Cress is already helming a trio of brand extensions—two podcasts (Birth with Babylist and Family Money) and a platform called Babylist Money, which demystifies the formidable task of planning for a child’s financial future—including how to open a 529 plan, or its baby brother, the 530A.
