The Federal Trade Commission dinged Amazon with a $20 billion lawsuit, over concerns about how the ecommerce giant’s ad auction works. Also this week, commerce media companies made their pitches for ad dollars, and there’s a new wave of investment in AI-powered commerce.
Here’s all the commerce news you need to know this week.
1. The FTC takes aim at Amazon
The Federal Trade Commission and 22 states have sued Amazon, alleging the company manipulated its advertising auctions to drive up prices for advertisers.
According to the FTC, Amazon raised minimum prices in certain ad auctions and used other practices that caused advertisers to pay more than they otherwise would have.
