The DC Comics universe is thriving on HBO Max, as its latest series, Lanterns, is drawing rave reviews and continuing to bring in new viewers. All the while, the HBO Max marketing team is helping to shine a green spotlight on the series.
The drama based on the Green Lantern comic book saw its premiere episode in mid-August deliver 9.3 million cross-platform global viewers and 6.6 million in the U.S. during its first three days, landing it among the top five series launches of all time at HBO Max, according to internal numbers from Warner Bros. Discovery.
Since then, Lanterns’ numbers have been growing, with the pilot episode now accounting for more than 20 million viewers globally, and ratings for its monumental Episode 3 reaching 10 million global viewers, 7 million of which are U.S.-based,
