ADWEEK has revealed the shortlist for the 2026 Experiential Awards.
As the internet becomes flooded with AI slop, in-person events and experiences are more important than ever.
The following agencies and brands are maximizing creativity and in-person interaction while delivering on business goals.
Final winners will be published in the December issue of ADWEEK on 12/8/26.
2027 Shortlist
Experiential Activation Less than $1 Million
- Creative Artists Agency | Kaiser Permanente | “The Training Bay”
- Pubity Group | Paramount Pictures | “Hotboxing Times Square”
- Sinclair, Inc | AMP Sports | “Unfiltered Soccer Live”
- Solomon Group | Tales of the Cocktail | “Tales House”
Experiential Activation over $1 Million
- Amplify | Lego | “World Play Day”
- George P. Johnson Experience Marketing | Google Cloud | “Google Cloud Next 2026”
- Solomon Group | Topps & Fanatics | “Topps Collector’s Destination at the 2026 NFL Draft”
- The·Team | Fox One x Indeed | “Fox One Chief World Cup Watcher Hired Through Indeed”
Experiential Activation by an Auto Brand
- Anthemic | Toyota | “Toyota Super Bowl LXI”
- Imagination | Ford Racing | “Ford Racing and Red Bull Racing: 2026 Launch”
- Innocean USA | Hyundai Motor America | “Next Starts Now”
- m ss ng p eces | Meta x Mercedes | “Trackside”
- NVE Experience Agency | Waymo | “Waymo at CES 2026”
Experiential Activation by a Retail Brand
- Anthemic | Levi Strauss & Co. | “Levi’s Home Turf”
- Mirrored Media | Mattel | “Mattel Uno Social Clubs”
- Mirrored Media | Mattel | “Barbie x Coachella Activation & Influencer Brand Trip”
- Salt Productions | lululemon | “Studio Yet”
- Wpromote x Giant Spoon | Walmart | “Walmart Delivers”
Experiential Activation by a Technology Brand
- George P. Johnson Experience Marketing | IBM | “IBM AI Sports Club”
- Jack Morton | AWS | “AWS x Formula 1: Made for This”
- Left Field Labs | Salesforce | “Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet”
- m ss ng p eces | Meta x UFC | “Ultimate Barbershop”
- m ss ng p eces | Meta x Mercedes | “Trackside”
Experiential Activation by a Media Brand
- Fox Sports | Fox One x Indeed | “Fox One Chief World Cup Watcher Hired Through Indeed”
- Glue Society | Channel 4 | “Fountain of Filth”
- Nylon | Nylon | “Nylon House in the Desert Presented by Matrix”
- Salt XC | Rogers | “Rogers Replay”
- Spotify | Spotify | “The Life of a Showgirl: A Spotify Experience”
