Experiential Activation by a Packaged Goods Brand
- Inspira | So Delicious Dairy Free | “The Pint of No Return”
- NVE Experience Agency | Liquid I.V. | “Liquid I.V. Bodega”
- Salt XC | Liquid I.V. | “The Liquid I.V. Fuel Fit”
- The·Team | Unilever | “Unilever House of Fresh x FIFA World Cup 2026”
- Welch’s | Welch’s | “Break Out the Fancy Juice!”
Experiential Activation by an Entertainment Brand
- Civic Entertainment Group | Audible | “Audible Story House: The First-Ever Bookless Bookstore”
- Invisible North | Netflix | “You Season 5”
- Monks | Netflix | “Darkminito”
- NBCUniversal | Peacock | “The Traitors Experience”
- Pubity Group | Paramount Pictures | “Hotboxing Times Square”
Experiential Activation by a Spirits or Alcoholic Beverage Brand
- City Eventions | Teremana Tequila | “Share the Table, Share the Mana”
- Gradient | Hendrick’s Gin | “Hendrick’s Anotherland”
- m ss ng p eces | Coors Light | “The Cold Tux”
- NVE Experience Agency | Diageo/Don Julio | “Don Julio Por Amor: An Immersive Tasting Experience”
- Team Epiphany | Cîroc | “Cîroc Athletic Club”
Experiential Activation by a Beverage Brand
- Inspira | Café Bustelo | “Bodega de Café Bustelo”
- Inspira | illy | “illy Takes Manhattan”
- Motive | Muscle Milk | “Muscle Milk Prodega: Protein for All”
- Newbridge Marketing | Sparkling Ice | “Sparkling Ice Caffeine Sweet Spot Soda Shoppe”
- Thinkingbox | Amazon Studios | “Brisk x Invincible: An Immersive SXSW Experience”
Experiential Activation by a Travel Brand
- rEvolution World | Wheels Up | “Wheels Up Clubhouse in Augusta”
- Tripadvisor | Tripadvisor | “Tripadvisor Tourism Northern Territory Domestic Partnership”
- Webedia | All Accor | “Dream Tournament”
Best Use of Mobile in an Experiential Activation
- CNC Agency x Mother | Uber | “Uber Defeated Discounts: Sorry for Your Team’s Loss, Consolation on the Move”
- Salt XC | Rogers | “Rogers Replay”
Best Use of Video in an Experiential Activation
- m ss ng p eces | KFC | “11 Secrets”
- VML | Oreo/Mondelēz International | “Oreo Cows”
Best Use of Data Insights in an Experiential Activation
- George P. Johnson Experience Marketing | IBM | “AI Sports Club at the Park”
- NVE Experience Agency | Amazon Web Services | “AWS: The Ultimate Playbook”
- Wpromote x Giant Spoon | Walmart | “Walmart Delivers”
- VML | KitKat | “The KitKat Heist”
Best Use of Out-of-Home Media in an Experiential Activation
- City Eventions | Teremana Tequila | “Share the Table, Share the Mana”
- City Eventions | Universal Pictures, Illumination | “The Super Mario Galaxy Movie Installation”
- Innocean USA | El Pollo Loco | “The Towel Coupon”
- Monks | Netflix | “Darkminito”
- Wpromote x Giant Spoon | Disney Consumer Products | “Spider-Man: Brand New Day, Skyline Stakeout”
Best Use of Social Media in an Experiential Activation
- Fanatics | Fanatics | “Fanatics Fest 2026”
- m ss ng p eces | Burger King | “The Bite”
- m ss ng p eces | KFC | “11 Secrets”
- Pubity Group | Paramount Pictures | “Hotboxing Times Square”
- Wpromote x Giant Spoon | Prime Video | “Prime Video Obsessed Fest”
Best Use of Celebrity in an Experiential Activation
- Fanatics | Fanatics | “Fanatics Games 2026”
- Manifest | Grindr | “Grindr x Madonna: Confessions II”
- McCann XBC | Mastercard | “Hidden In The Great Divide”
- m ss ng p eces | Taco Bell | “Davante’s House”
- Monks | Netflix | “Juan Gabriel—The Ballad of Alberto”
