Best Use of Music/Audio in an Experiential Activation
- Civic Entertainment Group | Audible | “Audible Story Tiles: A New Platform for Audio Discovery”
- Inspira | International Delight | “International Delight Flavor Studio”
- McCann XBC | Mastercard | “Hidden In The Great Divide”
- Monks | Netflix | “Juan Gabriel – The Ballad of Alberto”
- Spotify | Spotify | “Spotify x Lady Gaga: The Little Monster Press Conference”
Best Use of Partnership in an Experiential Activation
- m ss ng p eces | Meta x UFC | “Ultimate Barbershop”
- Mod Op | Sheetz | “Sheetz x The All-American Rejects: House Party Pop-Up Concert”
- NVE Experience Agency | Amazon Web Services | “AWS: The Ultimate Playbook”
- Salt XC | Liquid I.V. | “The Liquid I.V. Fuel Fit”
- Spotify | Spotify | “Spotify Presents: John Summit CTRL Escape Sponsored by LinkedIn”
Best Use of Influencers in an Experiential Activation
- Fox Sports | Fox One x Indeed | “FOX One Chief World Cup Watcher Hired Through Indeed”
- Mirrored Media | Prime Video | “Prime Video Beast Games Season 2 VIP Creator Screening”
- Mirrored Media | Mattel | “Mattel UNO Social Clubs National Campaign”
- The·Team | Unilever | “Unilever House of Fresh x FIFA World Cup 2026”
- Unboxed Group | Hulu | “Get Real House: Reality TV’s Biggest Names Under One Roof”
Best Experiential Activation to Launch a Brand/Product
- Burson Global | adidas | “The Hottest Drop: Taking adidas Originals Sport to New Heights”
- The·Team | Giving 4th | “America250 Launch of Giving 4th”
- De-Yan | Meta | “Meta Lab”
- Ideas United | Emory Healthcare | “Painting the Town Green”
- NVE Experience Agency | Liquid I.V. | “Liquid I.V. Bodega”
Best Sports-Related Experiential Activation
- De-Yan | Puma | “Rolling Nations”
- Fox Sports | Fox One x Indeed | “Fox One Chief World Cup Watcher Hired Through Indeed”
- m ss ng p eces | Meta x Mercedes | “Trackside”
- m ss ng p eces | Taco Bell | “Davante’s House”
- VML | Wisła Kraków FC | “Lucky Fan Index”
Best Community-Focused Experiential Activation
- Activate | Coach | “Explore Your Story Tour”
- Amplify | Lego | “World Play Day”
- De-Yan | Puma | “Rolling Nations”
- Innocean USA | Kia Motor America | “Inspiration Connects Us All”
- Motive | Tostitos (Frito Lay) | “Tostitos Cantina”
Best International Experiential Activation
- Glue Society | Street Doctors | “The Fatal Question”
- Glue Society | Channel 4 | “Fountain of Filth”
- Monks | Netflix | “Darkminito”
- Salt XC | Rogers | “Rogers Replay”
- VML | The Coca-Cola Company | “Chicken Screams for Coke”
Best Cause-Related Experiential Activation
- All Terrain | United By Nature | “We’re Going Public!”
- Glue Society | Street Doctors | “The Fatal Question”
- Rock + Paper | Planned Parenthood Federation of America | “No Matter What”
- VML | Fuck Cancer | “Beat Cancer Off”
Best Consumer Activation
- Imagination | Visa | “Visa Live at the Rocket Garden”
- NBCUniversal | Bravo | “BravoCon 2025”
- NVE Experience Agency | HBO Max | “Peacemaker Presents PeaceFest at San Diego Comic Con 2025”
- NVE Experience Agency | HBO Max | “Lanterns Training Headquarters”
- Salt XC | Rogers | “Rogers Replay”
Experiential Agency of the Year
