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Welcome back to AI, Tech & Money. This is Trishla Ostwal, ADWEEK’s AI reporter, back in New York City after a week in London, where I moderated a panel at Semrush Spotlight. I also watched OpenAI make the case that the most effective method to sell ChatGPT to businesses in Europe is the old-fashioned way: in person, at events.
Online, OpenAI is moving a lot faster. It said Wednesday that over 100,000 advertisers have now run campaigns on ChatGPT, and it’s expanding ChatGPT Ads into 26 more countries.
But most of my week went to Meta, which has been in the ads game nearly two decades longer than OpenAI. I read its new business terms more times than I’d like to admit, and the short version is this: from Oct. 30, if Meta’s AI messes up your ad, that’s on you. Buyers I spoke with said Meta’s AI is already reworking their ads without asking. More on that in a minute.
The new terms land in a busy week for Meta. A New Mexico judge on Wednesday ordered Meta to pay $25 billion after a jury found in September that Facebook misled users about how much control they had over their data. Meta is expected to appeal. The same day, Meta also reported $64.6 billion in third-quarter revenue, beating Wall Street’s estimate of about $63.3 billion.
