Matthew McConaughey leaps off the couch while recalling the first time he met indie film icon and White Lotus star Parker Posey.
It was in 1992, outside the pool hall set of Dazed and Confused, the movie that made him a star.
“I’m leaning against the wall, right?” he tells ADWEEK, his grin widening. “She walks past me, then comes back with her right hand and gives me a reverse reacharound on my right ass cheek and pinches it! I scoot in, and she goes ‘Woo-oo! Nice!’” McConaughey laughs so hard he nearly doubles over.
The playful duo are now reunited for Uber Eats’ 60-second commercial, which will air during the second quarter of Super Bowl 60.
McConaughey’s energetic retelling of his Posey meet-cute is happening inside in a trailer in an Encino, Calif. parking lot, near where filming took place in early December. “That was my ‘hello’ to Parker,” he says before sitting back down.
This will be Uber Eats’ sixth consecutive Super Bowl ad, and the second starring McConaughey. Once again, the company and its longtime agency Special US are presenting a grab bag of celebrities. In the main ad, McConaughey and Posey are joined by Bradley Cooper, reprising his role as the Super Bowl truther.
McConaughey plays the conspiracy theorist, introduced in last year’s Super Bowl ad, who is convinced that the game of football has always been one big ploy to sell food.
This year, Uber Eats is also bringing an interactive twist, necessitated by a high-stakes business imperative: It can’t afford to let its audience walk away after watching another splashy Super Bowl ad. It needs people to download the app and, like Posey, come back and grab a handful.
