While analysts predicted a drop, the brewer announced its sales volumes were up for the first time since early 2023, growing 0.8% in the first quarter, while beer sales were up 1.2%. Growth continued in Q2, when AB InBev reported a revenue increase of 5.6% and beer volume growth of 1.1%.
Sales for Bud Light, which doesn’t appear in “Cheers for Beer,” have been dwindling since the public fallout after its 2023 campaign with transgender influencer Dylan Mulvaney.
