In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience.
At Amazon’s annual UnBoxed advertising event held in San Francisco, the e-commerce giant unveiled Branded Conversations, an ad format that appears when consumers tap on prompts surfaced within Alexa for Shopping. Brands can influence the experience people have when they click on the prompt.
Previously, Alexa for Shopping pulled information for responses from an advertiser’s catalog and store on Amazon.
