Because we’ve got a great slate of programming and guests, including basketball great Chris Paul; Summer House cast members Mia Calabrese and Lindsay Hubbard; and what’s sure to be a fiery discussion about the business of news, moderated by Kara Swisher, and featuring Trade Desk CEO Jeff Green, Time CEO Jessica Sibley, our own Mark Stenberg, General Motors’ Shenan Reed, and Ad Fontes Media CEO Vanessa Otero
In the interests of NOT being self-serving, I’m also curious about activations from 3CV and UTA. If you recall, 3CV is Michael Kassan’s 3-year-old consultancy, after his acrimonious split from MediaLink. This will be Plage 3CV’s second year at Lucia Beach, though expect a bigger footprint to the tune of 4,000 square feet.
MediaLink will also continue its long-standing presence at Cannes, though this year, its parent company, UTA, will be the main brand. UTA Beach will mark a big shift, with more agents in attendance, and over 100 clients across sports, music, creators, film, and entertainment. UTA is also bringing over 50 of its creators to the French Riviera, showcasing the full force of its talent agency.
