Agencies are eyeing small retail media acquisitions to build scale and expertise in the growing space, sparking a quiet trickle of retail-focused M&A across commerce agencies.
In May, Podean, a commerce agency that helps brands sell on marketplaces like Amazon and Walmart, acquired Cartbloom, an agency that specializes in Walmart’s marketplace. The purchase was Podean’s fourth this year, and it has two more in the works for later this year, CEO Travis Johnson told ADWEEK.
Also in May, The EVOQ Group, a network of independent agencies, acquired Amazon specialist firm Red View Ventures.
And before that, in April, Harvest Group, a longtime shopper marketing firm, acquired Cartograph, which focuses on marketing for Amazon and other ecommerce platforms.
