“We are retail media, and we are in the outcomes business,” he said. “We drive outcomes. That is a unique identifier that only retail media can bring to this space.”
Shu added that Kenvue saw a more than 30% lift, along with increases in buyer conversion and basket size.
“The media metrics matter,” she said, “but then growing the business matters as well.”
Human judgment keeps AI grounded
Both speakers agreed AI still needs human oversight, especially when consumer trust is on the line.
“I don’t know that I’m ready to just let AI do all the work,” Shu said. “I think there’s a lot of strategy, like allowing AI to surface where the optimizations are, but having someone still oversee it.”
Dhariwal said CMX is also keeping people involved as the technology moves toward more advanced decisioning.
“There’s always going to be a human involved there,” he said.
