As the winners, AI-R Studio received $50,000 in credits on the Higgsfield AI media platform, which provides access to multiple generative AI tools. The platform has been used by musicians like Snoop Dogg, Madonna, and Will Smith.
The panel of judges included Zoë Ruderman, CCO of ADWEEK; AJ Coyne, CMO of Monzo; Elav Horwitz, global chief innovation officer of WPP; Michael Ventura, strategic advisor of Higgsfield; and Linda Bethea, CMO and board member of Higgsfield. They scored the submissions across four criteria with equal weight: creative idea, brand storytelling and effectiveness, craft (like camerawork and sound design), and realism.
