If Black Friday and Cyber Monday are the big show for ecommerce brands, then Amazon’s Prime Big Deal Days are the dress rehearsal.
Prime Big Deal Days—which some may call “October Prime Day”—runs Oct. 6-7. Amazon said some deals will offer discounts of 55% or more, with most products at the lowest prices of the year so far.
Additionally, Walmart is running its own deals event from Oct. 5-11 and Target’s Circle Deal Days will happen Oct. 6-7 alongside Amazon’s event.
Adobe expects Big Deal Days to drive $9.9 billion in spending, with discounts peaking at 19%. Amazon’s October event, first held in 2022, “has changed the shape of the holiday season, pushing U.S.
