Atlanta-based independent agency Ammunition is launching its first international office in London as it grows its client roster on both sides of the Atlantic.
The new outpost will be led by former Radish cofounder Renaye Edwards as global COO and managing director, Europe. Edwards spent more than a decade as managing director of the London agency she launched in 2013 and has led creative and account-based marketing programs across Europe for years.
Ammunition CEO Jeremy Heilpern said the decision to open doors in London was driven by rising demand from multinational brands seeking support across markets.
In January, the agency was approached by its client Georgia-Pacific about supporting the company’s building products division across Europe.
