Welp, that’s one way to win the Emmys.
Today, Prime Video won the global rights to the Emmy Awards thanks to a six-year agreement with the Television Academy.
The move to streaming for the Emmys follows the end of the “Wheel Deal” rotation between broadcasters ABC, CBS, Fox, and NBC. Amazon’s deal for the global rights is reportedly around $15 million per year, whereas the previous Wheel Deal was around $8 million to $10 million per year for the U.S. rights.
According to Prime Video and the Television Academy, the event will continue to air in September and won’t be behind a paywall. Prime Video will also look to turn the awards show into a “year-round cultural celebration.”
“Television has never been more global, and the Emmys should be a celebration that the world can share,” Cris Abrego, chair of the Television Academy, said in a statement. “Now, Prime Video audiences in more than 200 countries will be able to experience the Emmys live with no subscription required.”
The 78th Emmys on NBC recently averaged around 6.7 million viewers, which was down 10% from last year. Mariska Hargitay hosted the show, which saw Apple TV’s Widow’s Bay scaring up 14 total Emmys.
The Emmys’ move to Prime Video also follows the Oscars’ move to streaming with its multiyear YouTube deal starting in 2029.
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