Both agency leaders alluded to the breakneck pace at which TikTok introduces innovative new tools, and the incredible opportunity that gives to agile agencies and their clients.
“Part of the value that agencies can bring to brands is just keeping them at the cutting edge of an organization that’s evolving, shipping new product very fast, and is clearly a disruptor,” said Jolly.
Sharing winning strategies
Nüssli invited the panelists to share some advice on how to maximize their TikTok strategies. Bemmell encouraged brands to lean into the recommendations that TikTok and agency partners have.
“We are following their guidance in tandem with our best practices and expertise that we have across our entire team to lean into things like TikTok Shop or the new tools that they have,” Bemmel explained. “Once your clients trust you and you are that partner, they’re going to be way more bullish and willing to test into those tools.”
Jolly reinforced his belief about the need to stay relevant in the age of AI. “TikTok is probably the best partner to unpack what those opportunities look like and actually operationalize towards them,” he said.
