The maximum budget is $20,000, though the brief encourages “cheaper is better.”
The deadline to submit is October 7, 2026, at 11:59pm. The winner will receive free Ben & Jerry’s for life if the company regains its independence.
“Magnum doesn’t have a social mission. They don’t respect a legally binding agreement, and they got a lot of money and a lot of power,” Cohen said. “Those policies represent the gravest attack on the values of Ben & Jerry since the company was founded.”
“What’s going on here is the goose that laid the golden egg,” he continued. “Magnum really likes those golden eggs, but they’re in the process of destroying the goose.”
