Few people have done more to prove that business and activism can coexist than Ben Cohen.
As co-founder of Ben & Jerry’s, Cohen helped build a brand that is as well known for its stances on racial justice, climate change, and voting rights as for its ice cream.
Now, decades after selling to Unilever in 2000 (a decision he opposed at the time), Cohen is fighting to protect the social mission he built from the ground up.
With co-founder Jerry Greenfield, he launched the “Free Ben & Jerry’s” campaign last year, calling on current owner The Magnum Ice Cream Company to spin off the brand to investors who would preserve its social mission.
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