A blank canvas for brands
Pantone’s Color of the Year is selected by a team that spends 12 months of tracking cultural mood, creative shifts, and the trends quietly bubbling up in design.
Laurie Pressman, vice president of the Pantone Color Institute, said this year’s choice represents a search for “balance between our digital future and our primal need for human connection.” She added that the blank canvas-style tone was a “launchpad for creative expression, as individuals and communities are experimenting beyond traditional boundaries.”
Pantone’s brand work goes beyond its annual Color of the Year reveal and limited edition drops.
The business helps consult advertisers on product design and lends its color expertise to campaign development. It has worked on everything from the color standard for Tiffany’s famous blue branding to Coca-Cola red.
More recently, Pantone has been investing in on-the-ground activations that cement its relevance with marketers and creators.
At Cannes Lions 2025, it hosted an invite-only multisensory dinner experience with Motorola, featuring a meal inspired by the colors of the brand’s newest Razr collection.
