Isaac also emphasized the importance of creative marketing to focus the audience’s attention. He recommended that marketers look “beyond the metrics of impressions” and get the right message in front of the right person at the right time.
Vanderhook urged marketers to understand the types of shows and content that their ads are playing on so they can have creative that matches the tone and style.
“When you do that, attention levels are super high,” Vanderhook explained.
Featured Conversation Leaders
- Jen Duensing, SVP, Performance Media, Spark Foundry
- David Isaac, VP, Marketing Operations and Creative Production, Chobani
- Anna Johnson, Director, Precision, Molson Coors Brewing Company
- Elizabeth Latham, VP, Riott Media Strategy and Operations, Marriott International
- Will Lee, CEO, ADWEEK
- Yan Liu, Co-Founder and CEO, TVision
- Chris Vanderhook, Co-Founder, Chief Operating Officer, and Board Member, Viant
