After posting falling sales for the 13th consecutive quarter, Dave & Buster’s has appointed two agencies of record tasked with making the 45-year-old brand relevant.
Gut has been named creative AOR and Mediaplus is media AOR. Both participated in a pitch process featuring the incumbents. Deloitte Digital previously served as creative AOR while Dentsu X was media AOR.
The agencies are teaming up with the brand at a pivotal moment, Jeremy Tucker, Dave & Buster’s CMO, told ADWEEK. However, the work will not be a brand refresh, considering Dave & Buster’s brand awareness among consumers hovers around 90%, according to Tucker.
