William Stefan Smith
Biscuit Filmworks
With feeling: When comedy needs to tug at the heartstrings, the one to call is Bafta-winning director William Stefan Smith. Known for Netflix’s The Vince Staples Show and Top Boy, he brings a working class sensibility, a former standup comic’s timing, and arthouse skills to craft memorable moments.
Prolific ad man: Smith put his mark on this year’s Super Bowl with Uber Eats’ star-studded commercial, corralling the likes of Matthew McConaughey and Amelia Dimoldenberg. He’s also worked with Sprite, which is in the midsts of a Gen Z charm offensive, on campaigns starring NBA icons Kevin Garnett and Anthony Edwards.
