Fresh off major marketing leadership changes, Disney continues its corporate musical chairs.
This time, Adam Smith is being named chairman of direct-to-consumer for Disney Entertainment. Dana Walden, president and chief creative officer, The Walt Disney Company, announced the news on Thursday.
In the role, Smith will oversee Disney’s global entertainment SVOD business, driving strategy, development, and innovation across the company’s streaming platforms. He will also oversee Disney+ and Hulu in terms of product, engineering, adtech, and more.
“Over the past two years, Adam has done an exceptional job building a world-class team of product and technology leaders and has significantly enhanced the Disney+ user experience globally,” Walden said in a statement.
