Dr. Martens is debuting a global brand platform that it hopes will endure beyond a season and connect its heritage with a new generation of wearers.
“With Bouncing Soles” takes the phrase found on the heel loops of Dr. Martens boots—originally a reference to its air-cushioned soles—and turns it into a celebration of creativity and self-expression across the diverse communities that have shaped the brand. It debuts today (Sept. 23) with its autumn-winter campaign, starring actress Chloë Sevigny, musician and writer Jordan Stephens, and comedian Naomi Watanabe.
The campaign showcases five of its silhouettes in crazy horse leather and with a new cherry red finish.
