On Monday, former executive creative director at Droga5 Mariano Jeger joined the out-of-home advertising company OutFront.
Jeger is the first chief creative officer of IRL Studios, a new division that will combine OutFront’s creative agency, Creative Studios, with its creative innovation tech unit, XLabs, into a single offering, Jeger told ADWEEK.
The exec will report to Stacy Minero, the chief marketing and experience officer at Outfront.
At Droga5, Jeger served as the executive creative director on accounts including Chase Sapphire, Microsoft, UKG, and Fever-Tree. Before that, he spent two years at TBWA\Media Arts Lab working on Apple, and a decade at R/GA, where he was vice president and chief creative officer for its Spanish-speaking Latin America business.
