Duolingo went viral in Feb. 2025 after faking Duo’s death, joking that the mascot passed away “while waiting for you to do your lesson.”
The Phonetic Collection echoes the brand’s playful tone, but Duo isn’t the main star of the campaign. However, the mascot will appear in an ad on Canal Street in New York City.
The collection launches today (Sept. 8), with a runway video debuting on YouTube. The items will be on display at a two-day pop-up from September 9-10 at boutique and gallery Null Object, where attendees can bid their Duolingo streak as a chance to win one of the pieces.
