For Factor, Williams represents more than just an iconic athlete, Stadler said. On top of her tennis renaissance and multiple brand partnerships, she’s also a mom to two young children — so convenience is just as important as nutrition.
“I’ve always believed that taking care of yourself starts with what you put into your body, but I also know how hard it can be to make that a priority when life gets busy,” Williams said. “Factor makes it easy to have delicious, high quality food even when my schedule is crazy, and that’s something I genuinely value.”

