Since his time at Burger King starting in 2014, Fernando Machado has been the marketing force behind some of the most colorful campaigns in QSR, from offering discounted Whoppers to customers near a McDonald’s to showing Burger King restaurants on fire as proof of its flame grilling.
On Monday (Aug. 31), Machado debuted his first work at Chipotle since becoming its chief brand officer in April. And true to form, he’s asking his corporate bosses to trust him with a nervy idea.
Called 100 Creators, and made with a creative assist from Brazil-based agency KIDS, the fresh-Mex chain signed turned 100 creators loose inside the kitchens of 50 restaurants across North America and in London.
