Performance marketing firm PebblePost has named Adam Soroca as CEO, tapping the former Magnite chief product officer to steer it through an expansion beyond direct mail and a rebrand.
Soroca will be replacing Jacob Ross, who served as the company’s CEO for over six years.
In his first week on the job, Soroca outlined three priorities for the next 90 days. The first is strengthening what he calls PebblePost’s purchase data graph—its underlying database. The second is extending that into new media channels beyond CTV, including display, audio, and mobile—formats Soroca said he worked across at Magnite.
“That is an asset that I’m bringing to the table,” Soroca said, “which is a very deep experience on how to build and scale omni-channel buying across CTV, display, online video, mobile app, audio.”
