Charlie Di Placido directed the spot, while Bolded, OBB’s branded content studio and a longtime partner of Bieber, produced the campaign. Still photography was shot by Mario Sorrenti and styled by fashion and image consultant Alastair McKimm.
“Gap has been a part of my wardrobe since I was a kid, so this came together very organically,” Bieber said in a statement. “I get a lot of style inspiration from the ’90s because there was something so effortless about that era and the way people wore denim. We wanted the campaign and the collection to capture that same feeling in a way that felt modern, nostalgic, and personal.”
