Chase Sapphire Reserve for Business creates a moment
The bank’s activation sought to memorialize the moment beyond a one-time impression by hosting a portrait studio, so attendees could have a custom portrait as a keepsake.
“Our Chase Sapphire Reserve for Business card is designed for those who are redefining culture and business, like those that the Gold House Gala is celebrating,” Jenny Shum, general manager of Chase Small Business Card, told ADWEEK.
OpenTable teams with Michelin-recommended Anajak Thai to host
The online reservation platform co-hosted dinner with James Beard Award-winning chef Justin Pichetrungsi, of Anajak Thai. The Sherman Oaks restaurant was founded in 1981 by Pichetrungsi’s parents as a humble restaurant; he took over after a stint as a Disney Imagineer and turned it into a Michelin-recommended eatery.
The theme of this activation was to create a meaningful ritual, rather than simply sponsoring a moment.
“The restaurant industry has been built by the dreams of immigrants, so the mission of Gold House and OpenTable are closely aligned,” Amy Wei, COO of OpenTable, told ADWEEK. “By understanding where culture is heading, Gold House can identify and spotlight the next generation of tastemakers.”
Marriott International invites Gold House women to breakfast
