The world’s largest hotel chain hosted the Welcome Reception and Gold Women Breakfast, as well as Eileen Gu’s Impact Award. By leveraging its hospitality assets, the brand sought to use its time at Gold Gala to “foster essential lifepoints, not just sidequests.”
“At its core, hospitality is about making people feel seen, welcomed, and connected, and that’s deeply aligned with what Gold House has built,” Peggy Roe, EVP and chief customer officer at Marriott International, told ADWEEK. “We saw an opportunity to not only support that mission, but to participate in it in a meaningful way: by creating spaces and opportunities where connection can thrive.”
Genesis Motors America introduces GoldBot
The car company brought attention to the gold carpet, bringing guests in a Genesis car and then snapping photos with GoldBot, an evolution of GlamBot, a high-speed camera on a robotic arm that makes sweeping, slow-motion videos. By shepherding guests into the Music Center, Genesis wanted to show how brands can guide with tools, rather than interruptive ads.
