Commerce media is moving deeper into the transaction.
This week brought another wave of AI-powered shopping announcements. But the bigger story may be what’s happening underneath: Retailers are integrating advertising, loyalty, commerce, and measurement.
1. Google rolls out AI tools ahead of the holidays
Google is opening up more AI-powered shopping ahead of the holidays.
New updates include AI performance insights in Merchant Center, a tool that manages brands’ ecommerce catalog to show products across Google’s properties.
Google also expanded the capabilities of Universal Commerce Protocol (UCP), and unveiled new tools designed to help merchants understand how consumers are discovering products through conversational experiences.
