Hallmark’s Countdown to Christmas is just kicking off, with major partnership projects from the NFL and Disney on the way, and Gould noted that the company’s offerings to advertisers on iSpot are set to grow in the future.
“We’re in the first inning,” Gould said. “We’re excited to start to talk to our partners in the market about how we can leverage Hallmark IP through Countdown to Christmas with our new capabilities from a measurement standpoint to really drive value.”
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