Today’s media agencies, tomorrow’s tech organizations
The panelists agreed that technology infrastructure investments will be necessary to keep agencies relevant.
“The legacy model of selling the experts is probably not going to be the business model that gets supported five years from now or even three years from now,” warned Ferreira.
Clients really expect to see the value of business output, added Elawadhi.
“It’s no longer about whether or not your technology fits with my technology,” Elawadhi explained. “It’s about what value you are able to add to my client, and if you’re not able to convert that value to an ROI or dollar value, agency partners will not prioritize you over others.”
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