“Life of a Bottle” also omits “marrying the ketchup,” which is not a good idea from a flavor or food-safety perspective. But, if nothing else, the practice signals the endurance of glass bottles on diner tables.
Meanwhile, Walmart’s glass bottle two-pack is currently priced at $14.99.
“The emotional connection consumers have with the Heinz brand runs deep,” Kaplan said, “which is why allowing consumers to get a bottle for themselves for our 157th anniversary felt like the right time to do this.”
The push follows Kraft Heinz beating its first-quarter sales estimates in early May, as turnaround efforts under new CEO Steve Cahillane started to bear fruit.
After suspending plans to split the company in two on becoming CEO in January, Cahillane’s first full quarter delivered a better-than-expected 1.75% year-on-year sales decline. He said investment to revive Kraft Heinz’s U.S. sauces and condiments business was starting to increase market share and lift its share price.
