This week has been another revolving door of hires and promotions at brands, filled with chief marketing officer (CMO) hires and departures.
We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending May 1.
– Chipotle has hired Fernando Machado, the former CMO of Burger King, as chief brand officer (CBO). He arrives as Chipotle executes its “Recipe for Growth” 2026 turnaround plan. The marketer said he’ll build on the chain’s cultural relevance through “authentic storytelling, focused product development, and meaningful guest experiences.”
– PayPal has hired veteran marketing executive Antonio Lucio as chief marketing and corporate affairs officer.
