“As you create those stories, you have to also take shots at it. You have to be a detractor and figure out ways that it’s not going to work and make it stronger,” Slivka explained. “It has to have that strength and be born of actual truth and actual belief that’s backed up by action for it to work.”
Willard concluded by reminding the audience that technology has to follow strategy.
“When you have the AI hammer, everything looks like a nail,” he shared. “So, you want to find a way to utilize AI across every single different business process or creative asset that you potentially have.”
Using the tool allows for a better understanding of a business’s objective. “Or, as I like to ask my team: What is the business problem we’re trying to solve, and can AI really be a tool that helps us do that?” Williard said.
“In some cases, the answer may actually be no. But then it’s also helping the organization understand that the answer can be no here because what’s worse is spending toward a goal, thinking that AI is the answer, and it ends up not being the answer,” he explained.
