How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade

America post Staff
1 Min Read


Hendrick’s Gin Palace is the brand’s eccentric home: a Victorian-style distillery in a small Scottish seaside village, complete with a cabinet of curiosities, a walled garden, and a resident tortoise named Pepino (Italian for cucumber).

The Gin Palace isn’t open to the public, but fans were finally able to get a taste of it through Anotherland, an ambitious project built for Hendrick’s biggest launch in a decade. Earlier this year, the brand introduced Another Hendrick’s, the first permanent addition to its range in nearly 10 years. It’s based on the original recipe, with added botanicals of cacao and orange blossom.

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