[21:15] The Generational Media Divide — Todd shares a revealing story about a Lakers game recap with his father and son — three generations, three completely different experiences of the same event. His dad watched the whole game; Todd caught the highlights on SportsCenter; his son saw a couple of dunks on TikTok. The point: the same information lands very differently depending on how people consume it, and modern marketers have to empathize with each vantage point. It’s one of the most accessible and concrete illustrations of how fragmented media attention has become.
[23:47] Cultural Relevance Through the NFL Partnership — Todd details the reasoning behind the new five-year global partnership with the NFL across more than 20 Kraft Heinz brands, describing live sports as one of the last places where brands can reach consumers at genuine scale with high engagement. The deal spans broadcast, online, in-store, and custom packaging — and it starts where Kraft Heinz feels most at home: the game-day experience, from tailgates to viewing parties.
[29:13] The Entrepreneurial Marketer — Reflecting on his career path, Todd shares his core leadership philosophy: you make the role, the role doesn’t make you. He pushes back on the tendency to treat job descriptions as boxes to fill, encouraging marketers to bring an enterprising, consumer-led view to whatever role they’re in. The most consistent thread across every job, he says, is you — and building a broad base of experience early is what sets leaders apart later.
