“Pre-Clamor, not that much money thrown at social. Post-Clamor, it makes the case much more quickly,” Evans said. “I’m starting to get more budget and putting things behind me, because I’m able to prove it out much faster with organic social.”
Evans added that Manscaped isn’t using AI-generated content on social media. This year’s Super Bowl ad featured animated balls of pubic hair, which some viewers may have assumed were created using AI. To reinforce that the ad was made by humans, Evans sent behind-the-scenes clippings to meme pages and clipping agencies explaining that the ad was made by humans.
“It changed the sentiment of our Super Bowl commercial almost instantaneously once we released that content,” Evans said.
