Shoppers are getting more comfortable seeing ads on digital screens while they’re in stores.
62% of consumers surveyed even said that they bought something directly after seeing an ad this way, according to a new report from in-store digital ad firm Grocery TV and retail media analyst and consultant Andrew Lipsman, shared exclusively with ADWEEK.
That’s good news for retailers looking to add in-store inventory to their retail media offerings, noted Lipsman.
“There’s been a huge shift in positive sentiment over the past three years,” he said. Grocery TV previously asked many of the same survey questions in 2023, allowing the company to track how shopper sentiment regarding in-store digital ad screens has changed over time.
